HOLLAND — The CityFlatsHotel in Holland is becoming a member of the Tapestry Assortment by Hilton, with the model affiliation turning into official on March 15.
The resort at 61 E. Seventh St. in downtown Holland is CityFlats’ flagship location and would be the solely Tapestry resort in Michigan. Hudsonville-based Suburban Inns acquired CityFlats in December 2019 and made the choice to affiliate the resort with the Tapestry Assortment in response to the struggling financial local weather of the resort trade attributable to the COVID-19 pandemic.
“Our objective by becoming a member of Hilton’s Tapestry Assortment is to assist drive loyal Hilton Honors company into the property whereas decreasing distribution prices,” Suburban Inns CEO Peter Beukema stated in a press release. “The ever-changing price of visitor acquisition by third-party reserving websites is crippling small unbiased inns.”
Hilton’s Tapestry Assortment highlights distinctive, upscale inns, and becoming a member of the branding effort will make the CityFlatsHotel extra seen to anybody looking Hilton web sites, Beukema stated. The Holland resort is thought for its assembly and occasions areas, whereas the brand new branding distinction will deliver some upgrades and new room options particular to Hilton and Tapestry.
“We’re within the course of of putting in locks and visitor Wi-Fi to permit Hilton Honors members to pick out their very own room and examine in by way of their cell phone,” stated Tom Welling, Suburban Inns vice chairman of growth and amenities. “Different options like adjusting your individual room temperature and utilizing your telephone as your TV distant will comply with quickly. A bunch of different enhancements will likely be coming over the following couple years.”
The resort trade took an enormous hit in 2020 from the COVID-19 pandemic, and half of the resort rooms throughout the nation are anticipated to stay empty in 2021, in keeping with a forecast outlook from the American Resort & Lodging Affiliation.
For the reason that pandemic hit, Suburban Inns has more and more been partnering with buyers for tasks together with the renovation of the McCamly Plaza Resort in downtown Battle Creek, in addition to taking the administration position of a Hampton Inn and Suites being constructed in Manistee. Each tasks are additionally beneath the Hilton model.