Hailing from a enterprise household, entrepreneur Shivam Soni all the time wished to start out up. He wished to create his personal enterprise, and extra importantly, generate employment.
With assist from his sister Shivani Soni, a dressmaker, Shivam determined to foray into the ecommerce market, focussing on attire and equipment.
Udaipur-based BeYoung — based in 2018 by Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali — is concerned within the manufacturing and gross sales of attire and equipment designed to make folks really feel younger.
Whereas Shivam accomplished his B.Com in 2017, Shakshi comes from a digital advertising and marketing background.
“BeYoung primarily targets folks aged between 16 and 45 years. It majorly focusses on plus-sized clothes and makes customised merchandise. As a part of this, the startup permits customers to submit their designs and customized make their t-shirts,” Shivam tells YourStory.
Representing ‘younger’ souls
Because the title suggests, “BeYoung” was picked with an purpose to make folks really feel younger once more, Shivam says. Its merchandise are manufactured, preserving in thoughts the necessity to signify the younger souls of India.
“At BeYoung, we’re focusing on the youth, however it’s all people’s model. We would like folks sporting our merchandise to really feel younger,” he provides.
BeYoung delivers its merchandise, together with t-shirts, cellular covers, wall decors, and extra, inside 5 to seven days throughout India.
The co-founder additionally explains the startup majorly focusses on plus-size style and combo gross sales. BeYoung’s t-shirt combos enable customers to pick out the colors they need within the pack.
Amidst the COVID-19 pandemic, the startup additionally started manufacturing face masks to assist folks keep protected. The co-founder reveals that the workforce ramped up its efforts when the primary lockdown was introduced in March 2020 and bought all of the materials and approvals wanted to provide face masks. BeYoung started promoting its in-house face masks beginning April 2020.
Shivam explains that whereas BeYoung bought most of its traction from Tier I cities, submit the lockdown, it’s now recording a rise in demand from the northeastern and Tier III cities.
Talking about beginning up in Udaipur, the co-founder explains that he wished to create job alternatives within the metropolis. At current, BeYoung has a workforce of 75 members.
“Abilities from many of the Tier III cities migrate to Tier I for job alternatives. Other than this, I personally really feel very homesick, and didn’t wish to go away my house. So, I made a decision to construct alternatives that can enable us to remain in our hometown and likewise retain expertise. Now, BeYoung has folks from IITs and IIMs working from Udaipur,” he provides.
Enterprise and extra
Shivam reveals that the bootstrapped startup earns from the web sale of its merchandise. It claims to report over 40,000 transactions per 30 days, clocking in month-to-month income of Rs 2.85 crore roughly.
“We’re projecting income of over Rs 125 crore by March 2023, and Rs 300 crore by the tip of March 2024,” he says.
He additionally explains that whereas BeYoung primarily focuses on B2C gross sales, the startup additionally works with organisations equivalent to ICICI Financial institution to supply personalised merchandise like firm t-shirts.
In line with a report by IBEF, the Indian ecommerce market is anticipated to achieve $200 billion by 2027 from $38.5 billion in 2017, and the variety of internet buyers might attain 220 million by 2025.
The COVID-19-led lockdown and elevated digitisation are among the elements fueling the expansion on this phase.
In line with Shivam, BeYoung primarily competes with different notable gamers within the phase, together with Bewakoof.com and The Souled Retailer.
To launch and function the startup, the co-founders have invested near Rs 1 crore thus far in BeYoung. The attire startup is presently trying to increase its first spherical of exterior funding inside two to a few months.
Talking about future plans, Shivam says, “We wish to increase funding for increasing classes of merchandise, and likewise allow offline gross sales.”