Jio has embraced Firework’s “tales” and made it accessible to the KaiOS customers underneath the Jio Builders Progress pad, making Firework native in all Jio KaiOS telephones.
Firework has additionally been Built-in inside the Jio Browser the place customers will be capable of expertise firework on the “Uncover” tab.
“KaiOS opens newer audiences to the quick video class and with Firework’s deal with prime quality quick video stories in a number of Indian languages, this alliance reveals nice potential with already seen traction,” Sunil Nair, CEO of Firework India, mentioned in a press release.
Firework has grown quickly since its launch in India in 2019.
Its software-as-a-service (SaaS) primarily based providing permits companies and platforms to embrace the “Tales” format which till now was prevalent solely within the app ecosystem.
With Firework, the “Tales” format quick video is now doable on any platform, be it app or within the open net by means of a easy integration.
The service already powers among the main publishers in India to easily plug in and produce tens of millions of quick video content material to its customers.
The Firework-Jio collaboration will see content material from Firework’s huge vault of thrilling snackable content material discover viewers amongst Jio’s community of handheld gadgets and apps.